Take these emcees for instance. They go and on and on before playing a song or a clip. And the best part is what they speak has nothing to do with the song to be played. So I plan to get a bunch of those guys and gals, ask them to speak impromptu for a few hours and tape it all on the same day. Then I can play permutations and combinations of these before songs and not pay for regular comperes.
And no channel worth its salt can desist from playing movies. Apna channel cannot afford to screen "India tholakatchigalil mudal muraiyaga, thiraiku vandu sila vaarangale aana"(For the first time on Indian screens, just released a few weeks ago) movies. A better ploy is to screen age old hits when the rival channel is screening a 3 week old flop. C'mon what would you rather watch Michael Madana Kama Rajan(one of the best movies ever made) or Bambara kanaaley(a recent flop)?
The USP of my channel would however be the commercials. You know how a half an hour programme is usually only 22 mins long? I am going to make it 26 instead. When I am shooting for a 22 minute sitcom episode, I am sure that adding 4 extra minutes won't increase the expenditure much. And no in-house ads i.e you won't see ads for Will and Grace between the FRIENDS episode. There will textual ads (like Google ads) that run while programmes are on, to inform viewers about other shows. And ad time is considerably cut down, one ad minute in my channel will sell more and so I can make a profit too.
And there will be none of those contests which give expensive prizes for answering questions like "Who is the hero of Salaam Namaste?". And there will absolutely be no special programmes during Diwali and other festivals. To the contrary, even regular progamming won't happen on those days since we can't compete with other channels. We will just play movie songs all day or simply just echo some FM station.
Any other ideas?